Curriculum Vitae
November 2017

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Employment
School of Information, University of Arizona Tucson, AZ
Assistant Professor (2014 – present)
Director of Undergraduate Studies (2016 – present)

 

Education
Kellogg School of Management, Northwestern University Evanston, IL
Ph.D. Marketing (2014)

Columbia University New York, NY
M.S. Operations Management (2008)

University of California, Los Angeles Los Angeles, CA
B.S. Mathematics / Applied Science (2006)

 

Research Interests
Social Media, Online Privacy, Political Networks, Information Diffusion, Experimental and Quasi-Experimental Design

 

Peer-Reviewed Articles
Klar, Samara and Yotam Shmargad, “The Effect of Network Structure on Preference Formation,” Forthcoming in the Journal of Politics, 79(2), p. 717-721 Download
Shmargad, Yotam and Jameson Watts, “When Online Visibility Deters Social Interaction: The Case of Digital Gifts,” Journal of Interactive Marketing, Volume 36, p. 1-14. Download
Shmargad, Yotam, “Structural Diversity and Tie Strength in the Purchase of a Social Networking App,” Submitted for third round review to the Journal of the Association for Information Science and Technology. Download
Williams, Betsy, Catherine Brooks, and Yotam Shmargad, “How Algorithms Discriminate Based on Data They Lack: Challenges, Solutions, and Policy Implications,” Accepted for second round review in the Journal of Information Policy. Download

 

Book Chapters
Shmargad, Yotam and Jameson Watts, “Connected Consumers,” Accepted for
publication in Digital Marketing: Practices and Perspectives. Download

 

Conference Proceedings
“Network Perspectives on Privacy and Security in the Internet of Things: From Actor-Network Theory to Social Network Analysis,” AAAI Spring Symposium, Palo Alto 2017. Download
“Strangers You May Know: Social Surveillance and Intimacy Online,” with Jameson Watts, iConference, Philadelphia 2016. Download
“Social Visibility and the Gifting of Digital Goods,” with Jameson Watts, ACM Conference on Online Social Networks, Palo Alto 2015. Download
Shmargad, Yotam, “Social Media Broadcasts and the Maintenance of Diverse Networks,” Thirty Fifth International Conference on Information Systems, Auckland 2014. Download

 

Workshops and Symposia
“Constructing Ego Networks from Retweets,” North American Social Networks Conference, Washington, D.C. 2017.
“Privacy and Prejudice in Big Data: Algorithms can Discriminate on the Basis of Data they Lack,” ICA preconference Digital Inequalities and Discrimination in the Big Data Era, San Diego, California 2017.
“Connected Consumers,” Ross School of Business Digital Marketing Symposium, Ann Arbor, Michigan 2016.
“The News Feed Algorithm and the Spread of Political Information through Social Networks,” ICWSM Workshop on Auditing Algorithms, Oxford, England 2015.

 

Working Papers
“Long Ties as Equalizers,” with Samara Klar.
“Talking Things: Privacy in a Networked Background.”
“Reconciling Contradictory Findings about Extraversion and Facebook Use,” with Catherine Brooks.
“Detecting Bipartisanship in Congressional Caucus Networks,” with Samara Klar and Chris Weber.
“Audience Composition and the Selective Sharing of Political Information,” with Samara Klar and Betsy Williams.
“Algorithmic Sorting and Political Polarization,” with Betsy Williams, Samara Klar, and Catherine Brooks.
“Social Media and the Rise of Dark Horse Candidates,” with Limin Zhang.

 

Invited Talks and Panels
Theorizing the Web, April 2017 (moderator).
iSpace Tech Talk, University of Arizona Library, February 2017.
School of Sociology, University of Arizona, January 2017.
iSpace Tech Talk, University of Arizona Library, November 2016.
Social Media Lab, Ted Rogers School of Management, Ryerson University, April 2016.
Center for Digital Society and Data Studies, University of Arizona, March 2016 (panelist).
Management Information Systems, Eller College of Management, University of Arizona, September 2015.
Graduate Interdisciplinary Program in Statistics, University of Arizona, March 2015.

 

Conference Presentations
North American Social Networks Conference, Washington, DC, July 2017.
AAAI Symposium on Computational Context, Palo Alto, CA, March 2017.
INFORMS Annual Meeting, Nashville, TN, November 2016.
Digital Marketing Symposium, Ann Arbor, MI, October 2016.
Midwest Political Science Association Conference, Chicago, IL, April 2016.
AAAI Symposium on Observational Studies through Social Media, Palo Alto, CA, March 2016.
iConference, Philadelphia, PA, March 2016.
NYU-CESS Experimental Political Science Conference, New York, NY, February 2016.
INFORMS Annual Meeting, Philadelphia, PA, November 2015.
Conference on Complex Systems, Tempe, AZ, September 2015.
APSA Annual Meeting, San Francisco, CA, September 2015.
International Conference on Information Systems, Auckland, NZ, December 2014.
Marketing Science Conference, Atlanta, GA, June 2014.
INSNA Sunbelt Conference, St. Pete Beach, FL, February 2014.
Joint Statistical Meetings, San Diego, CA, July 2012.
Marketing Science Conference, Boston, MA, June 2012.
Trans-Atlantic Doctoral Conference, London, UK, May 2012.

 

Academic Service
Director of Undergraduate Studies (School of Information, University of Arizona)
Advisory Board Member (Center for Digital Society and Data Studies, University of Arizona)
Affiliate Member (Graduate Interdisciplinary Program in Statistics, University of Arizona)
Editorial Board Member (SAGE Open)
Reviewer (American Behavioral Scientist, iConference, JASIST, Journal of Politics, Marketing Science)
Curriculum committee (member, 2015-2017)
Search committee (chair, 2015; member, 2016)
Peer review committee (member, 2015)
Doctoral thesis committee member (Brian Atkinson, Lance Sacknoff, David Sidi, Gretchen Stahlman, Attila Varga, Limin Zhang)
Undergraduate honors thesis advisor (Sydney Komro)
Independent research advisor (Jack Dalton, Phillip Johnson, Juan Reyes-Flores, Jordan Sandler)

 

Awards and Grants
Faculty Early Career Development Program, National Science Foundation, 2016 (Rejected)
Doctoral Travel Grant, American Statistical Association, 2012
“Best Physical Sciences Article” Award, UCLA Undergraduate Science Journal, 2005
Irving and Jean Stone Honors Program Research Grant, UCLA, 2004
National Science Foundation (NSF), REU Research Grant, UCLA, 2004

 

Teaching Interests
Data Science, Social Network Analysis, Econometric Modeling, Causal Inference

 

Teaching Experience
2017 School of Information, University of Arizona
Computational Social Science
for undergraduate and masters students
2014-2017 School of Information, University of Arizona
Quantitative Methods for the Digital Marketplace
for undergraduate students
2015 School of Information, University of Arizona
Introduction to Data Science
for undergraduate students
2012-2013 Kellogg School of Management
Teaching assistant for Multivariate Statistics
for Ph.D. students
2010-2013 Kellogg School of Management
Teaching assistant for Marketing Strategy
for full–time and executive MBA students
2012 Kellogg School of Management
Teaching assistant for Sales Promotion and Retailer Behavior
for full–time MBA students
2011-2012 Kellogg School of Management
Teaching assistant for Marketing Management
for full–time MBA students
2008 Columbia Business School
Teaching assistant for Operations Management
for full-time MBA students
2008 Columbia Business School
Teaching assistant for Decision Models
for executive MBA students
2005-2006 UCLA Academic Advancement Program
Tutor for C++ Programming
for undergraduate students

 

Relevant Work Experience
2009 Plaxo, Inc.
Data and Web Analyst
2007 Intel, Corp.
Marketing Analyst
2004 UCLA Mathematics Department
Research Assistant