Yotam-profileI am an Assistant Professor and the Director of Undergraduate Studies at the University of Arizona‘s iSchool.
 
In my research, I analyze the databases of social media companies and design network experiments to study how social media alter the properties of users’ social networks, and the impact this has on how information and products spread through these networks.
 
I also try to motivate people to think deeply about the data they create and consume as they go about their lives.
 
Please contact me if you would like to know more about my work or if you’d like to share yours.