Yotam-profileI am an Assistant Professor at the University of Arizona‘s iSchool.
 
In my research, I analyze large datasets and design experiments to study how social and technological contexts shape behaviors and outcomes. My ongoing projects look at how political campaigns can overcome financial shortcomings with social media, and how the partisan composition of one’s social network influences the information they choose to share online.
 
I also try to motivate people to think deeply about the data they create and consume as they go about their lives.
 
Please contact me if you would like to know more about my work or if you’d like to share yours.