Yotam-profileI am an Assistant Professor in the School of Information at the University of Arizona. In my research, I analyze the databases of social media companies and design network experiments to study social media from the perspectives of users, the companies that manage social media platforms, and the firms that use them in their marketing campaigns.
My current projects look at how social media alter the properties of users’ networks, and the impact this has on how information and products spread through these networks.
Please contact me if you would like to know more about my work or if you’d like to share yours.